Betsy Powell
I'M
BETSY
POWELL.
Brand Marketing +
Entertainment Advertising
COPYWRITER
PRODUCER
CREATIVE DIRECTOR
01 EXPERTISE
SOCIAL
90%
BRANDING
90%
ADVERTISING
90%
STRATEGY
95%
MARKETING
95%
PROMO
97%
E-COMMERCE
80%
Elevate Your Brand
with fresh creative, digital & traditional marketing, promotional strategies, and brand management. I specialize in Copywriting, producing, and developing creative campaigns to promote businesses across various industries including advertising agencies, networks, studios, e-commerce, retail, marcom, fin-tech, & corporate initiatives.
I am an award-winning creative who's worked with the world's top brands, nearly every major feature film studio, many broadcast, cable and streaming networks, and with many brilliant trailer and advertising agencies. I've worked alongside super-talented people across multiple industries and it all stays with me. Every experience is a part of me in every new job I do.
02 PORTFOLIO
MY LATEST PROJECTS
Copywriting for Marketing, Advertising and Promotion
Broadcast. Trailer. Presentation.
Creative Director + Copywriter + Producer
Scandal
Veronica Mars
03 Experience
COPYwriter + Producer + Creative director
2021-PRESENT
My Brand Experiences
Up to 2023
And all that...Entertainment
Creative for all media
Home Brew Agency
Executive Producer, hands on creative & Director of Business Development. FX, Nickelodeon & Warner Bros.
On Air Promotion
Writer/Producer: UP, Lifetime, FX, CNN, CBS, TBS, NBC, ABC, Netflix, HBO, HULU
White Spark Creative
Executive Producer - Hands on Copywriter/Producer for Live
and On-air Disney brands.
NuvoTV
CD of On-air, Content and Digital
for Jennifer Lopez's English-speaking Latino network start-up -
launched to highest ever ratings.
CBS/Viacom for UPN
CD of Advertising & Promotions
Rebrand network, Manage On-Air Producers. Launched America's Next Top Model, Veronica Mars, Haunted, Platinum, Buffy on UPN.
Warner Bros Theatrical In-house
Copywriter + Producer for all media for first-run feature film media launches - Harry Potter, Cats and Dogs, Miss Congeniality, Hearts in Atlantis,
Proof of Life, etc.
Creatively and collaboratively develop and execute brand strategy, content creation, broadcast promotion, and social media campaigns across various industries for:
LOOK LISTEN STUDIOS - Copywriter for AMERIS bank animated video series.
Greenlight Creative - Copywriter for HULU launch Chefs VS. Wild & Indie Film one-sheets.
AT&T 1876 Productions - Copywriter + Copy Lead for AT&T all media - wireless, fiber, business, gaming, e-zine, etc.
Wunderman Thompson - Copywriter + Producer for AMAZON social first campaigns.
Redbubble - ACD Copy for E-comm Re-brand.
Hartmann Studios - Producer - HOME DEPOT Product Walk vendor videos for 40 brands.
Nickelodeon Brand Pre-school Marketing -
Copywriter + Producer - yep, as fun as you think! :)
Sagepath Reply Digital Agency - Copywriter - Finance, tech, insurance digital/web writer for Newcoast.com
Compadre Agency - Copywriter - US Launch of CARTOONITO - preschool net from Cartoon Network.
My Freelance Life
Networks/Streaming
HULU, Netflix, CBS, UPtv, Lifetime, LMN, Veria Living, CNN, NBC, ABC, TBS, TNT, CW, UPN, Nickelodeon, HBO, FOX, FX, etc.
Studios
Warner Bros Pictures, Twentieth Century Fox, Disney Studios, Universal Studios, etc.
Agencies
Wunderman Thompson, Sagepath Reply, Greenlight, Compadre, Trailer Park, C2, Mentality, Create, Open Road, New Wave, Creative Drive, Aspect Ratio, etc.
Corporate
AT&T, Amazon, Princess Cruises, Mattel Toys, WebMD, DLife, Home Depot, Ameris Bank, etc.
For full resume or additonal samples, please send me a note below
or take a peek at my other website @ www.betsyspowell.com
CONTACT BETSY
Now's our chance to work together! Let's get people talking about your products, or tell the world about your great new film or show.
Contact me for inquiries or to request a quote.
c: 323-253-8563