Betsy Powell
I'M
BETSY
POWELL.
Brand Marketing +
Entertainment Advertising
CREATIVE DIRECTOR
COPYWRITER
PRODUCER
01 EXPERTISE
SOCIAL
95%
BRANDING
90%
ADVERTISING
90%
STRATEGY
95%
MARKETING
95%
PROMO
97%
E-COMMERCE
80%
I lead campaigns from idea to impact -
for brands, studios, agencies, and streaming platforms
who demand creative that works.
With 10+ years of experience across entertainment, technology,
finance, and lifestyle, I've helped brands and studios tell stories that resonate and perform. I specialize in brand voice development, integrated campaign strategy, product/show launches, and content creation/production that spans social, digital, and broadcast.
I thrive in collaborative, fast-paced environments: building creative teams, partnering across functions, and delivering outcomes under tight deadlines.
If you're looking for a creative leader who writes, produces, and drives business impact - let's talk.
02 PORTFOLIO
Select Work that Speaks Louder
Brand Marketing, Entertainment, E-commerce, & Streaming
Streaming. Broadcast. Trailer. Presentation.
Creative Director + Copywriter + Producer
Scandal
Veronica Mars
03 Experience
COPYwriter + Producer + Creative director
2021-PRESENT
My Brand Experiences
Up to 2023
And all that...Entertainment
Creative for all media
Home Brew Agency
Executive Producer, hands on creative & Director of Business Development. FX, Nickelodeon & Warner Bros.
On Air Promotion
Writer/Producer: UP, Lifetime, FX, CNN, CBS, TBS, NBC, ABC, Netflix, HBO, HULU
White Spark Creative
Executive Producer - Hands on Copywriter/Producer for Live
and On-air Disney brands.
NuvoTV
CD of On-air, Content and Digital
for Jennifer Lopez's English-speaking Latino network start-up -
launched to highest ever ratings!
CBS/Viacom for UPN
CD of Advertising & Promotions
Rebrand network, Manage On-Air Producers. Launched America's Next Top Model, Veronica Mars, Haunted, Platinum, Buffy on UPN.
Warner Bros Theatrical In-house
Copywriter + Producer for all media for first-run feature film media launches - HARRY POTTER (seriously amazing!),
Cats and Dogs, Miss Congeniality,
Hearts in Atlantis,
Proof of Life, etc.
Creatively and collaboratively develop and execute brand strategy, content creation, broadcast promotion, and social media campaigns across various industries for:
LOOK LISTEN STUDIOS - Copywriter for AMERIS bank animated video series.
Greenlight Creative - Copywriter for HULU launch Chefs VS. Wild & Indie Film one-sheets.
AT&T 1876 Productions - Copywriter + Copy Lead for AT&T all media - wireless, fiber, business, gaming, e-zine, etc.
Wunderman Thompson - Copywriter + Producer for AMAZON social first campaigns.
Redbubble - ACD Copy for E-comm Re-brand.
Hartmann Studios - Producer - HOME DEPOT Product Walk vendor videos for 40 brands.
Nickelodeon Brand Pre-school Marketing -
Copywriter + Producer - yep, as fun as you think! :)
Sagepath Reply Digital Agency - Copywriter - Finance, tech, insurance digital/web writer for Newcoast.com
Compadre Agency - Copywriter - US Launch of CARTOONITO - preschool net from Cartoon Network.
My Freelance Life
Networks/Streaming
HULU, Netflix, CBS, UPtv, Lifetime, LMN, Veria Living, CNN, NBC, ABC, TBS, TNT, CW, UPN, Nickelodeon, HBO, FOX, FX, etc.
Studios
Warner Bros Pictures, Twentieth Century Fox, Disney Studios, Universal Studios, etc.
Agencies
Wunderman Thompson, Sagepath Reply, Greenlight, Compadre, Trailer Park, C2, Mentality, Create, Open Road, New Wave, Creative Drive, Aspect Ratio, etc.
Corporate
AT&T, Amazon, Princess Cruises, Mattel Toys, WebMD, DLife, Home Depot, Ameris Bank, etc.
For full resume or additonal samples, please send me a note below
or take a peek at my other website @ www.betsyspowell.com
CONTACT BETSY
Let's make something memorable. Whether you're launching a product, scaling a brand, or premiering a show - I'd love to help tell your next story.
Contact me for inquiries or to request a quote.
c: 323-253-8563
